Formats

IWC pilots “Hire My Home” for Channel 4

Channel 4 has commissioned a pilot of Hire My Home from Glasgow-based IWC, part of Banijay. Featuring two interior designers – Anna Campbell-Jones (pictured; Scotland’s Home of the Year) and Zeena ...
September 8, 2020

Channel 4 has commissioned a pilot of Hire My Home from Glasgow-based IWC, part of Banijay.

Featuring two interior designers – Anna Campbell-Jones (pictured; Scotland’s Home of the Year) and Zeena Shah – Hire My Home aims to transform bland rentals into unique holiday destinations. Each designer begins with a similar property and budget, and creates something special using both their own style and local influences.

The end results are then judged by a panel of 100 Brits via the Hire My Home app, basing their evaluation on the pictures and listing info – just like they would in real life.

With many UK residents set to travel locally in the months ahead, Gerard Costello, executive producer at the prodco, noted in a statement: “This format will not only give Channel 4 viewers great inspiration for their next staycation, it will be full of creative ideas for improvements they can make in their own homes.”

The series was commissioned by Jo Street, head of daytime and head of hub, Glasgow for Channel 4. Hire My Home will be distributed globally by Banijay Rights.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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