Formats

IWC pilots “Hire My Home” for Channel 4

Channel 4 has commissioned a pilot of Hire My Home from Glasgow-based IWC, part of Banijay. Featuring two interior designers – Anna Campbell-Jones (pictured; Scotland’s Home of the Year) and Zeena ...
September 8, 2020

Channel 4 has commissioned a pilot of Hire My Home from Glasgow-based IWC, part of Banijay.

Featuring two interior designers – Anna Campbell-Jones (pictured; Scotland’s Home of the Year) and Zeena Shah – Hire My Home aims to transform bland rentals into unique holiday destinations. Each designer begins with a similar property and budget, and creates something special using both their own style and local influences.

The end results are then judged by a panel of 100 Brits via the Hire My Home app, basing their evaluation on the pictures and listing info – just like they would in real life.

With many UK residents set to travel locally in the months ahead, Gerard Costello, executive producer at the prodco, noted in a statement: “This format will not only give Channel 4 viewers great inspiration for their next staycation, it will be full of creative ideas for improvements they can make in their own homes.”

The series was commissioned by Jo Street, head of daytime and head of hub, Glasgow for Channel 4. Hire My Home will be distributed globally by Banijay Rights.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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