Bela Bajaria upped to lead global TV, Cindy Holland out in Netflix restructuring

Netflix co-CEO Ted Sarandos is simplifying the structure of the streamer’s film and TV team in a shuffle that will see Bela Bajaria elevated to vice president of global TV and ...
September 9, 2020

Netflix co-CEO Ted Sarandos is simplifying the structure of the streamer’s film and TV team in a shuffle that will see Bela Bajaria elevated to vice president of global TV and Cindy Holland, the longtime executive instrumental in the company’s move to original content, depart.

Scott Stuber will continue as head of original films.

Bajaria (pictured left), who joined Netflix in 2016, will oversee English and local language original series, scripted and unscripted, series and limited series.

In her 18 years at Netflix, Holland (right) has led the English language TV team as VP of original content, working on such acclaimed documentary programming as Making a Murderer and Chef’s Table, and most recently overseeing unscripted content.

Netflix’s local language and unscripted programming has become increasingly important for the streamer, with recent successes such as Floor is Lava, Indian Matchmaking, Love Is Blind and Too Hot To Handle.

In a statement, Holland said: “It has been a real joy to lead the original series team for the last eight years. From transitioning the company out of DVDs into streaming, to launching our first slate of original series and documentaries, I’ve loved every moment. I am proud of the impact and the diversity of the stories we’ve brought to audiences around the world, and to have worked with some of the most inspiring creators and executives in our business.”

Sarandos added: “Since becoming co-CEO, I’ve wanted to simplify the way our content teams operate — with one global film team led by Scott Stuber and one for TV, which will now be led by Bela Bajaria. Since joining Netflix in 2016, Bela has demonstrated her versatility and creativity — building out our unscripted team and helping to take our local language slate, which is increasingly important for our members, to the next level. I can’t wait to see what Bela and the TV team achieve in the years to come. These kinds of changes are never easy, and I am enormously grateful to Cindy Holland for everything she has done over the last 18 years at Netflix — first licensing DVDs and then as the driving force behind our first eight years of English original series. Cindy’s been a great champion of creators and the power that comes from seeing more perspectives reflected on screen – launching enduring dramas like Orange is the New Black, Stranger Things and The Crown. Most important of all she’s been a fabulous colleague. We wish her all the best for the future.”

Sarandos, previously chief content officer, was named co-CEO of the streaming giant in July, serving alongside Reed Hastings.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.