Formats

Channel 4 greenlights property format “The Great House Giveaway”

British pubcaster Channel 4 has ordered the daytime series The Great House Giveaway from Welsh independent production outfit Chwarel. Hosted by Simon O’Brien (Find It, Fix It, Flog It; Lost and Found), each episode ...
September 16, 2020

British pubcaster Channel 4 has ordered the daytime series The Great House Giveaway from Welsh independent production outfit Chwarel.

Hosted by Simon O’Brien (Find It, Fix It, Flog ItLost and Found), each episode of the 20 x 60-minute property format will offer two strangers who have never met and have never owned a home before the opportunity to enter into the property market.

The novice property developers will be given a lump sum to snap up a rundown property at auction before having to transform it into a habitable and desirable home for interested buyers. If the home doesn’t sell, it goes back to auction.

An experienced property developer, O’Brien will offer tips and tricks to help each developer partnership have the best shot of making a sale. Any profit made from auction will go directly into the strangers’ pockets, helping them towards owning their own home in the future.

The Great House Giveaway will launch on Channel 4 Daytime later this year.

The series is executive produced by Chwarel’s Sioned Morys and series produced by Josh Elliot. Series directors are Michael Barrett, Imogen Willcocks and Nia Dryhurst. It was commissioned by C4′s Kate Thomas, commissioning editor for Daytime.

“For many people in the UK, owning their own property feels like an impossible daydream,” said C4′s Thomas in a statement. “In The Great House Giveaway we are giving some of those people the potentially life-changing opportunity to get their foot on the property ladder, but only if they work hard and work together. This is an extraordinarily bold and ambitious concept, and it’s been pulled off brilliantly by Welsh indie Chwarel, who have been impressively nimble in getting these shows edited and delivered safely.”

“Channel 4 gave us the space and opportunity to get this format right. Over the past year we have bought and sold 20 houses in very challenging conditions,” added Chwarel’s Morys. “We have edited the majority of the series during the coronavirus pandemic, putting in place remote systems to enable us to do so when we knew that lockdown was a possibility.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search