People/Biz

Frances Berwick sets team at NBCU as USA and Syfy’s Chris McCumber exits

Frances Berwick has revealed the executive team for NBCUniversal’s Entertainment Business today (Sept. 16) a month after the former Lifestyle Networks president was charged with leading the division following a reorganization ...
September 16, 2020

Frances Berwick has revealed the executive team for NBCUniversal’s Entertainment Business today (Sept. 16) a month after the former Lifestyle Networks president was charged with leading the division following a reorganization of the mediaco’s television and streaming businesses.

The announcement comes as Chris McCumber, who led USA Network and Syfy as president of Entertainment Networks, announced he would be departing NBCUniversal after nearly two decades.

Reporting to Berwick (pictured), Jeff Bader will lead program planning, adding the six cable entertainment networks to his current NBC oversight, bringing his programming experience to optimize viewing across all platforms and drive strategic windowing of content.

Val Boreland, meanwhile, is expanding her responsibilities of buying and curating content across the Entertainment and Lifestyle cable group to oversee acquisitions across all of NBCU’s networks and platforms, including recently launched streamer Peacock.

As head of the Entertainment Business unit, Berwick is tasked with mapping out programming strategy and content spend across the NBC broadcast network and the cable entertainment networks. She has operational oversight of all networks and dayparts and is responsible for commissioning and acquiring content to be optimized across these platforms.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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