Under terms of the deal, Levine (pictured) and his company, 222 Productions, will produce scripted and unscripted entertainment content for linear television, film and streaming platforms.
Additionally, Levine and 222 will gain access to Wheelhouse’s brand and marketing arm, Wheelhouse Labs, and investment division, Wheelhouse Partners, for entrepreneurial pursuits from a creative or investment perspective.
222 Productions president and producer Josh Gummersall, and VP of development Jason Lautenschleger will join Levine and Wheelhouse in the venture.
The deal was negotiated by Eric Wattenberg, chief creative officer and president of Wheelhouse Entertainment, and attorney Jeff Worob.
Levine and 222 Productions are repped by CAA.
“Adam is that rare creative talent that excites audiences worldwide with everything he does,” said Wattenberg in a statement. “Beyond his musicianship, his commercial instincts are spot on, complementing Wheelhouse’s mission to help artists realize their entrepreneurial ambitions.”
The deal is the latest in a run of pacts Wheelhouse has made with talent-led production outfits. In recent months, Wheelhouse has also established partnerships with Kevin Hart’s Laugh Out Loud and TikTok influencer collective Hype House.