People/Biz

“Black-ish” star Marsai Martin teams with Sirens Media on “Baddies”

Sirens Media, a division of ITV America, has teamed with producer and Black-ish actress Marsai Martin to launch an unscripted series set to highlight trailblazing Black women. The tentatively titled Baddies is currently being taken to market ...
September 25, 2020

Sirens Media, a division of ITV America, has teamed with producer and Black-ish actress Marsai Martin to launch an unscripted series set to highlight trailblazing Black women.

The tentatively titled Baddies is currently being taken to market and will be developed and coproduced by Martin’s production banner Genius Entertainment.

The series will look to spotlight the impact that “previously unsung, trailblazing Black women” have had on American culture, from sports and entertainment to politics and innovation.

Martin is best known for her work as Diane Johnson on the ABC sitcom Black-ish, and has already garnered multiple NAACP Image Awards and two BET Awards. The 16-year-old, award-winning multi-hyphenate is also the youngest person to ever executive produce a major studio feature with 2019′s Little.

Her additional credits include Netflix’s The Unbreakable Kimmy Schmidt and HBO’s A Black Lady Sketch Show.

Baddies (working title) will be executive produced by Marsai Martin, Joshua and Carol Martin, Nicole Dow and Prince Baggett for Genius Entertainment, while Sirens Media president Jessica Sebastian-Dayeh will executive produce for the prodco.

Martin is represented by WME, Morris, Yorn and Barnes and Oronde Garrett.

“Our team continues to be blown away by Marsai on multiple levels,” said Siren Media’s Sebastian-Dayeh in a statement. “She’s a creative force of nature and an important voice in our culture, and aside from her obvious talents on camera, is a very deft and thoughtful executive behind the scenes. We’re proud to partner with her and Genius on this series that will shed light on vital stories in imaginative and unexpected fashion.”

“Black women have always contributed to American culture,” added Martin. “They’ve just never gotten the recognition. This show is a fun way of letting people know how dope we are.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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