People/Biz

Team Whistle ups Michael Cohen to CEO; adds Chris Grant as senior advisor 

Bicoastal mediaco Team Whistle has promoted Michael Cohen to the role of CEO, and named him to the company’s board of directors. Team Whistle founder and CEO, John West, will move ...
October 1, 2020

Bicoastal mediaco Team Whistle has promoted Michael Cohen to the role of CEO, and named him to the company’s board of directors.

Team Whistle founder and CEO, John West, will move to take on the role of executive chairman, while the company has also signed a production arrangement with former Electus CEO Chris Grant (pictured right), who will work with the company as a senior advisor.

Cohen (left) has held a series of senior roles within Team Whistle, originally joining the company as EVP of finance and operations. He was subsequently promoted to COO and has served as president since 2018.

Grant, meanwhile, will help accelerate long-form studio development of Team Whistle-owned IP and position its studio as a full-service, vertically-integrated leader.

Team Whistle is a global media company that includes sub-brands Whistle, New Form, Tiny Horse and Vertical Networks, and creates content experiences across network, social, audio and streaming platforms.

In the last few months, Team Whistle has signed brand partnership deals with McDonald’s, Kraft, Wendy’s, Ubisoft, Powerade and Axe, resulting in stars like Trae Young, Ja Morant, Boban Marjanovic, Ryan Shazier and others participating in the company’s shows.

“As one of our earliest team members and my right hand over the last eight years, Michael has been a trusted employee, dedicated leader, and a key architect of our vision and strategy,” said Team Whistle founder John West in a statement. “He is the right person to lead the company through this time of accelerated digital media transformation, as we continue to adapt to this fast-paced and exciting environment.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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