Bicoastal mediaco Team Whistle has promoted Michael Cohen to the role of CEO, and named him to the company’s board of directors.
Team Whistle founder and CEO, John West, will move to take on the role of executive chairman, while the company has also signed a production arrangement with former Electus CEO Chris Grant (pictured right), who will work with the company as a senior advisor.
Cohen (left) has held a series of senior roles within Team Whistle, originally joining the company as EVP of finance and operations. He was subsequently promoted to COO and has served as president since 2018.
Grant, meanwhile, will help accelerate long-form studio development of Team Whistle-owned IP and position its studio as a full-service, vertically-integrated leader.
Team Whistle is a global media company that includes sub-brands Whistle, New Form, Tiny Horse and Vertical Networks, and creates content experiences across network, social, audio and streaming platforms.
In the last few months, Team Whistle has signed brand partnership deals with McDonald’s, Kraft, Wendy’s, Ubisoft, Powerade and Axe, resulting in stars like Trae Young, Ja Morant, Boban Marjanovic, Ryan Shazier and others participating in the company’s shows.
“As one of our earliest team members and my right hand over the last eight years, Michael has been a trusted employee, dedicated leader, and a key architect of our vision and strategy,” said Team Whistle founder John West in a statement. “He is the right person to lead the company through this time of accelerated digital media transformation, as we continue to adapt to this fast-paced and exciting environment.”