Producer and nine-time Emmy Award-winner Eric Schotz, and his Anvil 1893 (Kids Say the Darndest Things) have partnered with Penske Media Corporation to develop a high-end, non-fiction TV series based on the real estate blog and column “Dirt,” as seen in PMC-owned trade publication Variety.
Culled from the former blogs of writer and “The Real Estalker” Mark David and writer James McClain, “Dirt” was created to profile the country’s most sought-after real estate. David and McClain run its day to day operations, and both will serve as executive producers on the show, alongside Anvil 1893 CEO Schotz (pictured).
The series will go behind the scenes to uncover the homes and transactions of the entertainment industry’s heaviest hitters — from mega-mansions to childhood digs — while also offering a glimpse into their lifestyles.
“‘Dirt’ makes that virtual ‘open house’ alluring and compelling every single week, and we see tremendous opportunity in harnessing the power of the brand,” Schotz said in a statement.
Penske Media Corporation — which owns Variety, Deadline and Rolling Stone — recently entered into a joint venture with The Hollywood Reporter, Billboard and Vibe parent company MRC Entertainment to bring each of those publications and Music Business Worldwide under a new banner, PMRC.