People/Biz

BritBox streaming service CEO stepping down

Soumya Sriraman, president and CEO for the U.S. and Canada, is exiting BritBox, the streaming service from BBC Studios and ITV, at the end of this month. Sriraman (pictured) played a crucial ...
October 6, 2020

Soumya Sriraman, president and CEO for the U.S. and Canada, is exiting BritBox, the streaming service from BBC Studios and ITV, at the end of this month.

Sriraman (pictured) played a crucial role in building and launching the stand-alone SVOD service, which bills itself as the definitive home for British television across all genres, and growing it to include more than 1.5 million subscribers to date. 

She was tasked with commissioning and executive producing a number of original series for the streamer and was responsible for delivering the live broadcast of Harry and Megan: The Royal Wedding.

“I have enjoyed writing every minute of the BritBox story — from imagining it six years ago to building and growing it,” said Sriraman in a statement. “I am so proud of my team who has worked tirelessly to exceed all expectations. I am grateful to the leadership at the BBC and ITV for their stewardship on this journey and I now look forward to my next chapter.”

New leadership for the service throughout North America will be unveiled in the coming weeks.

Previously, Sriraman served as EVP of franchise and digital enterprises at BBC Studios Americas, where she expanded consumer-facing activities for key BBC brands, including Doctor Who and BBC Earth.

Prior to joining BBC Studios, Sriraman was president and CEO of premier indie film brand Palisades Tartan, where she oversaw several Academy Award-nominated and winning films, relaunched the ‘Tartan’ brand, and expanded its distribution footprint globally. She has also held various positions at Warner Brothers and Universal Studios. 

“Soumya is a trailblazer. Her experience, leadership, and thorough knowledge of British content has been the perfect fit for BritBox. We thank Soumya for her passion and commitment in leading the BritBox team and shaping the service into what it is today,” added Rebecca Glashow, president of BBC Studios Americas, and Martin Goswami, group strategic partnership and distribution director at ITV.

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