Hulu has acquired the untitled WeWork documentary from Ross Dinerstein’s Campfire, a division of Wheelhouse Entertainment, Forbes Entertainment and Olive Hill Media.
The Hulu Original documentary, which is being directed by Academy Award nominated filmmaker Jed Rothstein (Netflix’s The Innocence Files; The China Hustle), chronicles the rise and fall of the shared workspace company WeWork and its founder and CEO Adam Neumann, who resigned from his post and gave up majority voting control on Sept. 26, 2019.
The project, which marks Forbes Entertainment’s first foray into feature film, is based on reporting from Forbes on the tech startup’s bizarre descent and unravels how Neumann led WeWork to its peak valuation of US$47 billion, and the ensuing series of events – allegations of financial self-dealings and erratic behavior – that led to the implosion of the company’s IPO and Neumann’s departure.
Production on the feature-length film is close to being complete and the film is slated to premiere in 2021 on Hulu.
Campfire’s Dinerstein is producing the film. Executive producers on the film include Campfire’s Rebecca Evans and Ross Girard; Forbes Entertainment’s Travis Collins, Kyle Kramer and Randall Lane; and Olive Hill Media’s Tim Lee and Michael Cho.
CAA Media Finance and WME represent the film jointly.
Rothstein is represented by UTA.
“It’s been fascinating to follow Forbes‘ coverage of WeWork’s dazzling start as the poster startup of the Unicorn Era to its dizzying descent to one of the most controversial tech startups in history,” said Belisa Balaban, VP of documentaries at Hulu, in a statement.
“Jed and the team are crafting a compelling film that offers deep access and perspective on one of the more bombastic startups in recent memory,” added Campfire CEO Ross Dinerstein.
The untitled WeWork project will mark the latest feature-length film to bolster Hulu’s slate of original documentaries, alongside the award-winning Fyre Fraud, Minding the Gap, Ask Dr. Ruth and Hillary.