Non-fiction production studio Critical Content is teaming with toy company Wham-O — creator of the Frisbee disc, Hula Hoop and Slip ‘N Slide — to develop and create TV content around its portfolio of brands.
The exclusive deal gives Critical Content access to Wham-O’s globally recognized IP and the option to create live-action TV content.
As part of the pact, the two companies have announced the competition format Slip ‘N Slide Island (w/t), in which participants will attempt to body-glide through a series of obstacles.
Match ups will take place in supersized chutes, jumps, and tunnels with winners of each installment getting a cash prize and a chance to compete in a grand ﬁnale event against the best of the best.
Tom Forman, Critical Content’s CEO, and Jenny Daly, president of Critical Content Studios, said in a statement: “We can’t think of a more uplifting and entertaining inspiration for TV content – all of these brands are immediately recognizable to consumers around the globe and have brought smiles to millions over the years. As we all try to embrace a more optimistic view of the world, we feel privileged to bring the reimagining of these brands to market for a whole new generation of fans.”
Recent unscripted series from Los Angeles-based Critical Content include Catfish (MTV), Get Organized with The Home Edit (Netflix), Celebrity Game Face (E!), Celebrity Show-Off (TBS), Extreme Unboxing (A&E).