Formats

Critical Content inks development deal with Wham-O, preps Slip ‘N Slide format

Non-fiction production studio Critical Content is teaming with toy company Wham-O — creator of the Frisbee disc, Hula Hoop and Slip ‘N Slide — to develop and create TV content ...
October 9, 2020

Non-fiction production studio Critical Content is teaming with toy company Wham-O — creator of the Frisbee disc, Hula Hoop and Slip ‘N Slide — to develop and create TV content around its portfolio of brands.

The exclusive deal gives Critical Content access to Wham-O’s globally recognized IP and the option to create live-action TV content.

As part of the pact, the two companies have announced the competition format Slip ‘N Slide Island (w/t), in which participants will attempt to body-glide through a series of obstacles.

Match ups will take place in supersized chutes, jumps, and tunnels with winners of each installment getting a cash prize and a chance to compete in a grand finale event against the best of the best.

Tom Forman, Critical Content’s CEO, and Jenny Daly, president of Critical Content Studios, said in a statement: “We can’t think of a more uplifting and entertaining inspiration for TV content – all of these brands are immediately recognizable to consumers around the globe and have brought smiles to millions over the years. As we all try to embrace a more optimistic view of the world, we feel privileged to bring the reimagining of these brands to market for a whole new generation of fans.”

Recent unscripted series from Los Angeles-based Critical Content include Catfish (MTV), Get Organized with The Home Edit (Netflix), Celebrity Game Face (E!), Celebrity Show-Off (TBS), Extreme Unboxing (A&E).

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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