Unscripted

ViacomCBS Int’l news: “Cribs” reboot, “no diversity, no commission” policy extended

MTV International is rebooting MTV Cribs globally this month with plans to premiere a U.S. version of the series, which first made its debut in 2000, early next year. The 8 x ...
October 13, 2020

MTV International is rebooting MTV Cribs globally this month with plans to premiere a U.S. version of the series, which first made its debut in 2000, early next year.

The 8 x 30-minute series, which takes viewers inside celebrity homes, will feature reality star Caitlyn Jenner; singer and rapper Stefflon Don; Selling Sunset‘s Christine Quinn (pictured); Nickelodeon star JoJo Siwa; The Vamps‘ Bradley Simpson; RuPaul’s Drag Race star Alyssa Edwards; former Glee star Kevin McHale; and TV personality Jonathan Cheban, to name a few.

MTV Cribs is produced by Viacom International Studios UK and executive produced by Kate Amarnani of Viacom International Studios UK, with Craig Orr and Rebecca Hewett serving as EPs for MTV International.

The series, premiering Oct. 26 at 8 p.m. BST, was commissioned by Orr, VP of original content and development, youth and entertainment, at ViacomCBS Networks International (VCNI), and Kerry Taylor for MTV International.

MTV International recently premiered spin-offs MTV Cribs UK in 2019 and MTV Cribs: Footballers Stay Home, a remotely produced lockdown special, in June.

In other news, VCNI has laid out a company-wide “no diversity, no commission” production policy.

The mandate requires that all new international productions be made by a diverse team.

Initially launched by ViacomCBS Networks UK in July, the policy requires prodcos to adhere to diversity guidelines before budgets are signed off and productions are approved to begin.

When budgets are agreed, the commissioner or project lead will check for appropriate diversity and recommend improvements, both in front of and behind the camera.

“Expanding ‘No Diversity, No Commission’ to our entire international organization is an important strategic move for VCNI,” David Lynn, CEO and president of VCNI, said in a statement. “ViacomCBS Networks International creates and distributes content to audiences all over the world. This approach will ensure that we are both reflecting our audience, as well as elevating new diverse creative voices.”

As part of its other commitments, 25% of ViacomCBS International Studios’ budget will be allocated to the education and development of projects by BIPOC (Black, Indigenous, people of color) creators.

VCNI’s Europe, Middle East, Africa and Asian division is dedicating 30% of its budget in 2021 produce stories focused on or related to underrepresented groups and issues.

Photo courtesy MTV International/Christine Quinn

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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