BritBox, the joint-venture streaming service run by BBC Studios and ITV, has promoted executive Emily Powers to oversee the company’s North American operations.
Powers (pictured) currently serves as SVP and commercial head and will now become EVP and head of BritBox North America.
In the role, Powers will continue to lead on all commercial relationships, distribution partnerships, performance marketing and customer retention while adding editorial and creative to her remit.
She is also currently overseeing business operations for BritBox’s launch in Australia.
As a member of BritBox’s original launch team, Powers was responsible for writing the initial business plan, negotiating and executing the JV between BBC and ITV, and directing the service launch in the U.S. and Canada.
The executive joined BBC Studios (then BBC Worldwide) in 2012 as director of strategy before being upped to VP strategy and business development. Before this, she was director of business development in NBCUniversal’s Digital Distribution group.
“Emily is one of the core team that developed and launched BritBox in North America and has played a large part in BritBox’s ongoing success over the last four years,” said Martin Goswami, group strategic partnership and distribution director at ITV, in a statement. “Her strategic vision and extensive experience in video-on-demand make her a natural choice for the role and I look forward to continuing to work closely with her as she leads BritBox into an exciting new era.”
“Over the past five years I have had the privilege of being part of the senior team that has transformed BritBox from an initial concept to a hit service with more than 1.5 million subscribers, which in turn has laid the foundation for global expansion. In this new role, I will look for innovative ways to continue fostering the service’s success,” added Powers.