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CBS/NAACP production partnership appoints Shelia Ducksworth as president

Former Will Packer Media executive Sheila Ducksworth is taking on the role of president of the CBS/NAACP production partnership, announced in July. In her new role, Ducksworth (pictured) will supervise the development ...
October 27, 2020

Former Will Packer Media executive Sheila Ducksworth is taking on the role of president of the CBS/NAACP production partnership, announced in July.

In her new role, Ducksworth (pictured) will supervise the development and production of scripted, unscripted and documentary content for linear television networks and streaming platforms. She assumes the position Nov. 9.

The executive most recently served as head of scripted television and production for Will Packer Media, where she developed and managed projects produced for broadcast, cable and streaming services. There, she oversaw development and production of the Night School pilot for NBC.

She also served as executive producer on the upcoming Wendy Williams biopic for Lifetime as well as Will Packer Media’s OWN series Ambitions.

Prior to joining Packer, Ducksworth headed her own production entity, Ducksworth Productions, and oversaw television for Susanne Daniels’ First Move Television and Tracey Edmonds’ Edmonds Entertainment.

She notably produced the 2013 Showtime documentary Why We Laugh: Funny Women with comedy legend and executive producer Joan Rivers.

Ducksworth began her entertainment career at Big Ticket Television in Los Angeles.

The CBS/NAACP partnership includes a commitment to develop content for the CBS television network, as well as the ability to sell programming to third-party platforms. The partnership will focus on producing premium content that features diverse voices and tells inclusive stories that increase the visibility and impact of Black artists in the media landscape.

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