Miki Mistrati (The Dark Side of Chocolate) — former creative director at Time Inc. UK’s in-house production arm, TI Media — is launching his own outfit, Perfect Storm Productions.
The company, based in London, aims to develop a portfolio of long-running, returnable series in factual and factual entertainment.
Its first commission, a one-off documentary for the BBC, is expected to begin shooting imminently and will air in early 2021.
Led by Mistrati (pictured right) as creative director, the venture is backed by a group of investors and executives, including Mike Soutar (left), former CEO of the Evening Standard and co-founder of Stylist Media, as non-executive chairman of the board.
Marcus Rich, former CEO of Time Inc. UK and TI Media and chair of the PPA, also joins as non-executive board director.
Other backers include Alison Cathie, chair of the Honor Frost Foundation and the founder and former MD of book publisher Quadrille; Tim Weller, founder and chairman of Incisive Media, chairman of Pixomondo and Trustpilot, and former chairman of TI Media; Ricky Martin, founder and MD of Hyper Recruitment Solutions; Martin Neild, former CEO of Hodder & Stoughton Publishers; and Helle Faber, founder and CEO of Danish TV prodco Made In Copenhagen.
At TI Media, Mistrati’s credits include documentaries broadcast internationally and in the UK on the BBC and Channel 4.
His projects have included documentary programs with Stacey Dooley, Livvy Haydock and Basma Khalifa as well as Antony Barnett who anchored the Channel 4 ‘Dispatches’ exposé Starbucks and Nespresso: The Truth About Your Coffee.
Mistrati said in a statement: “The UK is the most innovative and competitive TV sector in the world. I’m really confident in the ability of the talented team here to create compelling, must-see concepts.”
Photo: Oliver Smith