Westbrook Studios, the production unit of Jada Pinkett Smith and Will Smith’s Westbrook Inc., has hired former NBCUniversal alternative executive Sahara Bushue as SVP and head of unscripted television.
In the new role, Bushue (pictured) will drive the company’s expansion strategy in the non-scripted space by identifying original series for development and creating a slate of projects that “empower, inspire and entertain audiences.”
She reports to Terence Carter, co-president of Westbrook Studios and head of television.
Most recently, Bushue served as SVP of alternative development and current programming at NBCUniversal, where she developed and oversaw such unscripted fare as America’s Got Talent, Ellen’s Game of Games, World of Dance, Little Big Shots, and the forthcoming That’s My Jam.
Bushue first joined the media conglomerate more than a decade ago through NBC’s page program before ultimately rising to become SVP of alternative development and current programming.
“Sahara is one of those special executives in this business that understands how to help shape big, broadly appealing stories in creative and uplifting ways while also playing into an audience’s competitive nature.” said Westbrook’s Carter in a statement. “She has an impressive breadth of experience, and we are thrilled to welcome Sahara into the Westbrook family as we continue to build a slate of riveting and original non-scripted content for a global audience.”
“There has never been a better time to develop disruptive formats that reflect, explore, and celebrate humanity,” added Bushue.