Formats

3 Ball’s “The Container Cup” in the works at TBS; Reinout Oerlemans expands role

Reality format The Container Cup from 3 Ball Productions, part of 3BMG, is in development at WarnerMedia-owned TBS. The Bar Rescue producer secured the U.S. rights to the Belgian competition series in May. From ...
November 19, 2020

Reality format The Container Cup from 3 Ball Productions, part of 3BMG, is in development at WarnerMedia-owned TBS.

The Bar Rescue producer secured the U.S. rights to the Belgian competition series in May.

From Belgium’s Woestijnvis — originator of reality format The Mole in 1998 — The Container Cup was developed, produced and broadcast on the Vier network during the country’s stay-at-home order, issued March 18.

The format has since been optioned in Germany, France and The Netherlands, with deals pending in Spain, Italy, the UK and other territories.

Taking place inside two massive shipping containers equipped with numerous cameras and delivered to the competitors’ respective homes, The Container Cup pits athletic celebrities against professional athletes in a series of “intense” sporting challenges.

Athletes also compete to donate to the charity of their choice to support first responders during the global COVID-19 crisis.

In other news, Reinout Oerlemans, chairman at 3BMG (formerly known as 3 Ball Entertainment), is taking on the role of chief creative officer, in addition to his current title. The company is also led by Ross Weintraub as CEO.

3 Ball Productions recently secured a commission from CBS for the family dance competition series Come Dance With Me (w/t), to be executive produced by NCIS: Los Angeles stars LL Cool J (James Todd Smith) and Chris O’Donnell, with CBS Television Studios also producing.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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