Reality format The Container Cup from 3 Ball Productions, part of 3BMG, is in development at WarnerMedia-owned TBS.
From Belgium’s Woestijnvis — originator of reality format The Mole in 1998 — The Container Cup was developed, produced and broadcast on the Vier network during the country’s stay-at-home order, issued March 18.
The format has since been optioned in Germany, France and The Netherlands, with deals pending in Spain, Italy, the UK and other territories.
Taking place inside two massive shipping containers equipped with numerous cameras and delivered to the competitors’ respective homes, The Container Cup pits athletic celebrities against professional athletes in a series of “intense” sporting challenges.
Athletes also compete to donate to the charity of their choice to support first responders during the global COVID-19 crisis.
In other news, Reinout Oerlemans, chairman at 3BMG (formerly known as 3 Ball Entertainment), is taking on the role of chief creative officer, in addition to his current title. The company is also led by Ross Weintraub as CEO.
3 Ball Productions recently secured a commission from CBS for the family dance competition series Come Dance With Me (w/t), to be executive produced by NCIS: Los Angeles stars LL Cool J (James Todd Smith) and Chris O’Donnell, with CBS Television Studios also producing.