A Latino-led management group headed by Fuse Media CEO Miguel “Mike” Roggero has acquired a majority stake in cross-platform entertainment brand Fuse Media.
Roggero (pictured) will lead the senior management group, joined by management team members Judi Lopez, head of content distribution; Fernando Romero, head of ad sales; and senior members Marc Leonard, Mark McIntire and Patrick Courtney, who oversee programming, marketing and digital, respectively.
The executive also assembled a board of directors that includes such Latino business leaders as Tony Nieves, president of MARCA, a creative and marketing agency targeting the Latino community; and Emeli Colletta, the former head of marketing for Univision Interactive.
Fuse Media stated the acquisition allows its management team to unlock the potential of the company across distribution, advertising, and programming as it continues to expand.
Serving Latino, multicultural millennial and Gen Z audiences, Fuse Media’s platforms include Fuse and FM (Fuse Music) linear and VOD channels; Fuse Digital; OTT channels and Fuse-branded apps; and live events.
Roggero said in a statement: “At a time when millions of Americans of all races and ethnicities are calling for more representation and servicing of underserved communities, the Fuse Media management team is taking ownership of its collective destiny. Literally. Only through ownership can Latino and other minorities reach our true potential.
“Ownership matters, especially in media, which must do a better job of realistically reflecting communities of color. Ownership means control and the best way to determine one’s fate. And today, we are taking our destinies, and those of our community, into our own hands.”