People/Biz

MTV Entertainment Group launches Culture Code diversity initiative

MTV Entertainment Group (formerly Entertainment and Youth), a division of ViacomCBS, is launching a comprehensive diversity, equity and inclusion initiative. The employee-led program, titled Culture Code, will offer best-in-class training through ...
November 19, 2020

MTV Entertainment Group (formerly Entertainment and Youth), a division of ViacomCBS, is launching a comprehensive diversity, equity and inclusion initiative.

The employee-led program, titled Culture Code, will offer best-in-class training through a multidisciplinary approach for the organization’s entire creative community.

Additionally, the endeavor will aim to construct a “communal set of values, understanding and baseline cultural norms” that create a more inclusive and welcoming creative community throughout the organization’s ranks.

Culture Code will be developed in collaboration with The Museum of Tolerance, Color of Change, Anti-Defamation League, The Jed Foundation, MPAC, RAINN, RespectAbility, Storyline Partners and GLAAD to expand beyond ViacomCBS employees.

The initiative will also include MTV Entertainment Group projects, production companies and talent, according to a release.

“We live in an increasingly divisive world and yet as storytellers, we believe in the power of content to give the gift of empathy and understanding,” said ViacomCBS MTV Entertainment Group president Chris McCarthy in a statement. “We’re developing our Culture Code to nurture our creative community and outline a communal set of values, respect and mutual understanding that centers around the celebration of inclusion and diversity in everything we do.

“We are humbled to be doing it in partnership with an incredible set of organizations who have dedicated their own lives to changing the world for good,” McCarthy added.

MTV Entertainment Group plans to pilot internal training by the end of 2020 with the plans of rolling out Culture Code in full by early 2021.

“As partners of ViacomCBS, we share in the vision and commitment that America needs to move away from a cancel culture to a counsel culture,” added Rabbi Abraham Cooper, associate dean and global social action director at the Museum of Tolerance. “We are honored to join as a Culture Code partner to collaborate with others in advancing cultural competency and social justice in the entertainment industry. The best way to defeat hatred is to go beyond stereotypes and put a human face on the ‘other.’”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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