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Freeform promotes Jamila Hunter, hires Quibi doc head Jihan Robinson

Freeform has promoted Jamila Hunter to EVP of original programming and development and tapped Jihan Robinson, previously head of documentaries at Quibi, to VP of alternative programming. Hunter (pictured right) will oversee ...
December 7, 2020

Freeform has promoted Jamila Hunter to EVP of original programming and development and tapped Jihan Robinson, previously head of documentaries at Quibi, to VP of alternative programming.

Hunter (pictured right) will oversee all scripted and unscripted development and current original programming for The Walt Disney Company network. She will report to Freeform president Tara Duncan.

In her new role, Robinson (left) will oversee non-fiction and alternative content, reporting into Hunter.

Previously, Hunter served as SVP of current and alternative programming, overseeing scripted series such as Grown-ish and Good Trouble. She also led the charge in social distanced programming for Freeform with romantic comedy series Love in the Time of Corona and the 2020 voting series Kal Penn Approves this Message.

In November 2018, Hunter was named president of Khalabo Ink Society, Kenya Barris’s Netflix-based production company. Prior to that, she served as SVP of ABC Comedy. Before joining ABC, Hunter was a key member of the creative team that launched The Oprah Winfrey Network as well as SVP of alternative and digital programming at NBC.

She also served as VP of comedy development for 20th Century Fox Television and VP of development and production at Bravo, where she was part of the creative team that rebranded the channel and launched seminal shows such as Queer Eye for the Straight Guy and Project Runway.

Before her post at Bravo, Hunter was the second executive to join the nascent alternative department at NBC as the team launched Fear Factor, The Apprentice and Last Comic Standing. Prior to that, she served as director of alternative programs and director of movies and miniseries at NBC.

At Quibi, Robinson oversaw strategy, development and production of all documentary programming, including short-form series and short films. Prior to that role, she served as VP of  non-fiction programming at Topic Studios, overseeing financing, development and production for all non-fiction programming, including feature films, long-form and short-form series. While at Topic, she executive produced PahokeeBlack 14Wrinkles the Clown and Love Fraud, among others.

Robinson additionally managed original documentary programming at Netflix, where she acted as network producer across production and post-production on several projects. She also held roles with Pivot and HBO Documentary Films.

In her independent work, Robinson produced Traveling While Black, a VR documentary about race and restricted movement in America. The film, directed by Academy Award-winning documentarian Roger Ross Williams, premiered at the 2019 Sundance Film Festival.

“Jamila is a beloved and experienced executive with impeccable taste and relationships. It’s a coup for us to have her at Freeform, where she regularly demonstrates strong leadership and a genuine enthusiasm for our brand,” Duncan said in a statement. “As we venture into non-fiction, it was crucial to find an executive with a finger on the pulse of what’s relevant. Jihan is a hip and seasoned executive who brings pedigree and a fresh perspective to the network. I am excited to have these two powerhouses leading the team.”

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