Rooster Teeth Studios, a subsidiary of Otter Media and a WarnerMedia company, has enlisted veteran unscripted development executive Wayne Sampson to enhance its original programming lineup.
Sampson (pictured) joins the Austin, Texas-based company as head of unscripted where he will be responsible for contributing to Rooster Teeth’s growing slate of original content.
He reports directly into Ryan P. Hall, head of Rooster Teeth Studios.
Sampson brings more than 20 years of development, production and programming experience to Rooster Teeth and most recently served as VP of programming and development at NBCUniversal cable networks Syfy and USA since June 2011. There, he created and produced the male-skewing unscripted series Straight Up Steve Austin and the social interactive series Opposite Worlds.
Prior to this, he held various senior roles across the media industry, including as VP of development at Dick Clark Productions, director of West Coast program development at Discovery Communications (now Discovery, Inc.) and director of original series at Spike TV.
Sampson began his entertainment career as the producer of such series as The Biggest Loser and The Ultimate Fighter. At Spike TV, Sampson spearheaded the channel’s rebrand into diverse action-based content including 1000 Ways to Die, Deadliest Warrior, MANswers and Pros vs. Joes.
“Wayne has a proven track record of producing successful unscripted TV across many genres and is one of the most respected execs in the business,” said Hall in a statement. “We proudly remind ourselves daily that anything is possible at Rooster Teeth, so we’re excited to see all the exciting content that will be created with this expanded team.”
“What hooked me is working with such a dynamic brand, and having creative freedom to reimagine storytelling,” added Sampson. “We’re in an exciting period of entertainment development, and I can’t wait to explore how online culture contributes to the evolution of television.”
Rooster Teeth Studios’ original content partners include HBO Max, Netflix, Cartoon Network, Discovery and Outlier Society, and collaborations with Hasbro, ELEAGUE, Scholastic, DC and Warner Bros. Consumer Products.