The BBC revealed a restructuring of its TV division Tuesday (Dec. 8) under chief content officer Charlotte Moore that will see the British pubcaster do away with controller titles as it looks to fuel the growth of its iPlayer service.
Existing genre controllers will move into director roles with greater accountability for audience performance and the creative pipeline across the BBC’s services.
Dan McGolpin will move into the newly created portfolio role of director of BBC iPlayer and channels, bringing together programming and curation activity across both units.
The pubcaster additionally created three new roles — a leadership role for iPlayer and two portfolio editors working across BBC1, BBC2 and BBC4 — which will report to McGolphin.
All directors will report to Moore (pictured).
BBC3 remains unchanged with Fiona Campbell as controller who will retain commissioning power and report to McGolphin in the new structure.
The head of portfolio scheduling, channel editor of daytime and early-peak and head of program acquisition will all sit within the new portfolio team.
These changes will see the closure of existing channel controller roles for BBC1 and BBC2, and the BBC4 editor post. The current interim channel structure will remain in place until the new roles are appointed and the new model introduced in April 2021.
The shuffle marks the first major restructuring announced under Moore since the veteran BBC executive was tapped as chief content officer in September.
In addition to optimizing the BBC iPlayer for growth, the pubcaster stated the changes are designed to strengthen its content portfolio, reflect changing audience behavior and end the ‘twin tick’ between genres and channels.
Charlotte Moore, BBC’s Chief Content Officer, said in a statement: “The new structure I’m announcing today will mean a radical change in the way we commission content, so that the BBC delivers more value to all audiences. BBC iPlayer will be at the very heart of our offer, but our channels are what set us apart and will continue to be critical to our success. We must feel indispensable to audiences across the UK, and these changes will help us to commission the most creative and ambitious programmes — reinforcing the BBC’s position as the world’s greatest broadcaster and the most dynamic partner for talent.”