People/Biz

Raffaele Annecchino to replace David Lynn at ViacomCBS Networks Int’l

Multinational media conglomerate ViacomCBS has elevated long-time executive Raffaele Annecchino to president and CEO at its international networks division. He succeeds David Lynn in the role, who is stepping down after 24 years with the company. Lynn ...
December 10, 2020

Multinational media conglomerate ViacomCBS has elevated long-time executive Raffaele Annecchino to president and CEO at its international networks division. He succeeds David Lynn in the role, who is stepping down after 24 years with the company.

Lynn (pictured right) will depart the company following a transition period.

In January of this year, ViacomCBS Networks International (VCNI) underwent a company-wide restructuring that separated the division into two brand groups and three pan-regional management hubs, overseen by Lynn.

The two groups now living within the VCNI umbrella include Entertainment and Youth, and ViacomCBS International Studios UK.

Prior to being named president and CEO of VCNI, Lynn was president of VIMN UK, Northern and Eastern Europe, where he oversaw the company’s global distribution strategy and led the acquisition of Channel 5. Before that, he was SVP and managing director for Nickelodeon UK.

“It’s been an honor and a privilege to spend the greatest part of my career at ViacomCBS,” said Lynn in a statement. “From my early days at Comedy Central and Nickelodeon to more recently managing teams across our global portfolio, I’ve benefitted from working with the most dynamic, talented team in the industry – who in this most challenging year succeeded in transforming the business for the next important phase of growth.”

Bob Bakish, president and CEO of ViacomCBS, added: “I want to extend my deepest thanks to David for his many contributions over the past two decades, from integrating the international portfolios of CBS and Viacom to overseeing the launch of Viacom International Studios, including the acquisition of Ananey and repositioning the division to enable the continued expansion of our global streaming offerings. I’m grateful for his dedication and leadership and wish him the best as he starts this next chapter.”

Annecchino will now take responsibility for all of ViacomCBS’s media networks and related businesses outside of the U.S.

Annecchino – who has been with the media company for 23 years – will now report directly to Bakish and oversee a portfolio of pay-TV entertainment brands and broadcast networks across six continents – including Channel 5 in the UK, Telefe in Argentina, Network 10 in Australia, and Colors in India. He will additionally work closely alongside ViacomCBS’s global streaming team to assist in the continued international rollout of Pluto TV and the launch of Paramount+ in 2021.

Most recently, he served as president of ViacomCBS Networks EMEAA, where he oversaw operations across a range of markets and led VCNI’s mobile strategy globally.

Prior to joining MTV Networks International in 1997, he held a variety of positions at Turner International, Cartoon Network and CNN.

“Raffaele is an entrepreneurial, results-oriented leader with a proven ability to transform businesses and drive growth across diverse markets,” said Bakish. “In recent years, Raffaele has taken on increased responsibility, demonstrating strategic and operational expertise that extends across a wide variety of geographies and platforms. His experience in expanding ViacomCBS’s international footprint, forging key partnerships and accelerating our push into mobile and digital platforms will be critical to building on our leadership positions across Europe, Latin America and Asia and realizing our global ambitions.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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