People/Biz

Reed Midem moves MIPTV online for 2021, plans for in-person MIPCOM

Paris-headquartered events organizer Reed Midem has outlined plans for the 2021 editions of its Cannes-set flagship international TV distribution markets MIPTV and MIPCOM today (Dec. 18), with the next edition of ...
December 18, 2020

Paris-headquartered events organizer Reed Midem has outlined plans for the 2021 editions of its Cannes-set flagship international TV distribution markets MIPTV and MIPCOM today (Dec. 18), with the next edition of MIPTV set to move entirely online and MIPCOM moving forward as a live gathering.

The 58th edition of MIPTV (pictured) will run April 12 to 16 and encompass MIPDoc and MIPFormats programs.

Details of the all-digital conference are expected to be announced in the coming weeks.

The decision to hold MIPTV online is due to the ongoing uncertainty over COVID-19, Reed Midem stated. However, the company added if conditions “improve sufficiently” by early next year, Reed Midem will look at hosting small in-person screenings in Cannes during MIPTV week.

The 37th edition of MIPCOM, set to take place Oct. 11 to 14, is moving forward as a live gathering at its long-standing Palais des Festivals venue on the French Riviera.

A digital complement will run alongside the physical market.

Jerome Delhaye, director of Reed MIDEM’s Entertainment Division, said in a statement: “We have learned a great deal in this extraordinary year. Two points stand out very clearly across all of Reed MIDEM’s events: the need for clear and, when possible, timely decision making, so our partners around the globe can plan for the year ahead; and the need to get back to doing business face-to-face. That is why we are confirming plans now for the two biggest annual events in the television calendar. We remain especially optimistic about the 2nd half of 2021 and as such we are focusing all our energies on bringing everyone back to Cannes in October for the business reunion that the industry is so eagerly awaiting.”

Reed Midem was one of the first event companies to have to contend with the disruption caused by the international pandemic crisis, with the cancellation of MIPTV in March. Not long after confirming its cancellation, the organizer announced it would be launching MIPTV Online+ in place of the physical gathering.

In late July, the company announced MIPCOM 2020 — originally scheduled for Oct. 12 to 15 — would encompass both digital and on-the-ground elements for a hybrid program. However, just weeks away from its kick-off date and after several major companies — including Banijay, Fremantle and A+E among others — pulled out from the physical event citing safety concerns, Reed Midem moved MIPCOM entirely online.

With files from Barry Walsh

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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