The team behind Los Angeles-based 3BMG (3 Ball Media Group) have set their sights on global expansion starting this month with the launch of 3BMG International. This latest venture will look to focus on original production and acquisition as well as international sales, distribution and local coproduction across Europe.
Operating out of office space in Holland, the international arm of the 3BMG brand will be run by its American executive team, chairman and chief creative officer Reinout Oerlemans and CEO Ross Weintraub.
“With 3BMG in the U.S. continuing to expand both creatively and in terms of commissions, we wanted to begin looking at opportunities that could leverage our international roots and relationships,” said Oerlemans. “3BMG International will allow us to create, sell and coproduce original formats specifically for international territories and broadcasters, and acquire innovative new IP for development for the U.S. market. It’s a great way for us to bridge creativity between Europe and the U.S., and to service a global marketplace.”
First up for 3BMG International is a deal from broadcaster RTL Nederland for seven episodes of Tiny House Battle, an original design show from executive producer Grant Cross’s Lost Arts Pictures, in a joint venture with 3BMG.
The series pits “tiny home” designers and builders against each other as they compete to sell one tiny home to one demanding buyer in each episode. Production has already broken ground.
Tiny House Battle is slated to premiere on RTL Nederland in mid-2021 with negotiations already ongoing with other European broadcasters and platforms.
“Reinout’s legacy as an entertainment figure and producer has long been cemented in Holland, and we’re impressed with what he and Ross are building with 3BMG in the U.S., and now here in Europe,” says Peter van der Vorst, chief content officer at RTL Netherlands. “We’re excited to be in business together for Tiny House Battle and look forward to collaborating on other original series as well.”
3BMG was launched in early 2020 as a group of partnerships and joint ventures between independent producers and corporate parent 3BMG. Under the 3BMG banner is 3 Ball Productions (Come Dance With Me, Bar Rescue); Lost Arts Pictures (The Final Hunt for D.B. Cooper); Parabolic Content (Guardians of the Glades) and Jeff Jenkins Productions (Unfiltered: Paris Jackson, Netflix’s Bling Empire).
The group originated as an expanded business model for Redondo-based 3 Ball Entertainment led by chairman Reinout Oerlemans and CEO Ross Weintraub.
The company was founded in 2003 and was acquired in 2006 by Oerlemans’ global conglomerate, Eyeworks. 3 Ball was ultimately sold to Warner Bros. in 2014, with the U.S. business – 3 Ball Productions – returning to its roots as an indie production company.
(With files from Jillian Morgan)