Under terms of the multi-year deal, Hat Trick will represent Cardiff’s forthcoming slate of factual and scripted series for international distribution on the global market.
The agreement was brokered by Hat Trick International acquisitions executive Hana Zidek.
Launched in May 2020 by former Sugar Films founders Younge (pictured) and Minhas, the Cardiff, Wales-based Cardiff Productions works across a range of genres, producing modern, ground-breaking documentaries, specialist factual films, returnable formats, scripted series and digital projects.
In its brief lifespan, Cardiff has already produced a number of successful programs, including the documentary The Talk, which explores the conversations Black parents have with their children; S4C’s competitive walking format Am Dro!, now in its fourth season; and history documentary Wales’ Black Miners.
The company is backed by a number of industry and accelerator funds, including the BBC and Channel 4.
“Cardiff’s broad range of interesting story ideas, coupled with their plans to produce diverse and innovative content in both the factual and scripted space, really appealed to us,” said Sarah Tong, director of sales at Hat Trick International, in a statement. “They are a collaborative company with big aspirations and we look forward to helping them develop their global ambitions. We know that the international market is looking for the type of fresh, innovative programming with exceptional production values that we know Cardiff will deliver.”
“Hat Trick International have an assured and bespoke approach to working with their many global clients,” added Younge and Minhas, joint MDs at Cardiff Productions. “We look forward to working closely with them from the outset on our new projects, harnessing their hard-earned experience to ensure our programming is seen widely across the globe.”