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ViacomCBS sets dates for Paramount+ launch, streaming strategy presentation

ViacomCBS confirmed today (Jan. 19) plans to launch its Paramount+ streaming service in the U.S. on March 4, months after the media conglomerate first revealed it would be rebranding CBS All Access ...
January 19, 2021

ViacomCBS confirmed today (Jan. 19) plans to launch its Paramount+ streaming service in the U.S. on March 4, months after the media conglomerate first revealed it would be rebranding CBS All Access to Paramount+.

The service will also launch internationally this year with plans to roll out in Latin America on March 4; the Nordics on March 25; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.

ViacomCBS is expected to deliver an overview of its streaming strategy — including Paramount+, Pluto TV and Showtime OTT — during an investor presentation Feb. 24.

As announced in September, the new-look video on-demand and live streaming service will be home to more than 30,000 episodes and movies and will continue to develop additional original series across the ViacomCBS umbrella of brands, including MTV, CBS, Paramount Pictures, Comedy Central, Nickelodeon and BET, as well as live programming in the form of news and sports.

The company has also been ramping up the service’s original unscripted productions slate with the likes of The Real Criminal Minds, a true crime docuseries based on the long-running ABC procedural from XG Productions in association with CBS Television Studios and ABC Signature; and the Creature Films- and MTV Studios-produced MTV’s Behind the Music: The Top 40, which unlocks MTV’s vault from the past 40 years for an intimate look at the 40 biggest artists of all time.

In October, Tom Ryan, CEO of Pluto TV, stepped into the role of president and CEO of ViacomCBS Streaming as Marc Debevoise, ViacomCBS chief digital officer and president and CEO of ViacomCBS Digital, exited the company.

With files from Daniele Alcinii

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