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Snap Originals launches “Ryan Doesn’t Know” with Ryan Reynolds

Snap Originals is launching a new series, Ryan Doesn’t Know, hosted by global superstar Ryan Reynolds (Deadpool), which follows the actor, producer and entrepreneur as he tries his hand learning new ...
January 29, 2021

Snap Originals is launching a new series, Ryan Doesn’t Know, hosted by global superstar Ryan Reynolds (Deadpool), which follows the actor, producer and entrepreneur as he tries his hand learning new skills. The 12 five-minute episodes roll-out on Jan. 30, airing every other day through Feb. 21.

Reynolds’ humorous self-improvement quest finds him with a group of talented emerging artists and creators from a variety of backgrounds and fields. As he talks with the experts, he will also attempt his own work in their area. The series sees the star attempt such varied skills as ice sculpting, visual effects, latte art, floral sculpting and axe throwing. What could go wrong?

“Ryan is one of the funniest people out there and watching him connect with and learn from these unbelievably talented creatives is a true joy,” said Brad Haugen, president of Westbrook Media, in a statement. “He and the Maximum Effort team were amazing partners on this project, and of course, we love working with the phenomenal Snap team. We are excited for Ryan to learn a few things and ready to bring more fun to Snapchatters everywhere.”

Maximum Effort is Reynolds’s company, which “makes movies, tv series, content and cocktails for the personal amusement of the Hollywood [star.] We occasionally release them to the general public.”

Ryan Doesn’t Know is the latest collab from Westbrook Media and Snap Inc, who jointly produced Will From Home starring Will Smith, which bowed in spring 2020 and had over 35 million viewers on Snapchat.

The trailer for the series is below:

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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