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Extra: Discovery ups Lynn Ng; Endemol Shine Boomdog plans first-ever upfront

Discovery promotes Lynn Ng Discovery, Inc. has promoted Lynn Ng to vice president and head of content for the Asia-Pacific region. In this role, Ng will continue to spearhead the region’s content ...
February 1, 2021

Discovery promotes Lynn Ng

Discovery, Inc. has promoted Lynn Ng to vice president and head of content for the Asia-Pacific region.

In this role, Ng will continue to spearhead the region’s content strategy and acquisitions, as well as content curation, media planning and creative.

The executive joined Discovery in 2002 and has been involved in the evolution of Discovery’s portfolio of products and content offerings out of Asia-Pacific, where she executive produced several series for Animal Planet.

Endemol Shine Boomdog schedules first upfront

Mexico-headquartered Endemol Shine Boomdog, a division of Endemol Shine North America, has set its first-ever upfront presentation.

The company will showcase its scripted and unscripted development to U.S. Hispanic, Mexican and Latin American broadcast and cable networks, as well as streaming platforms, from Feb. 15 to 19.

Among the projects underway, Boomdog is developing a new version of the Spanish-language game show The Great Game of the Goose (pictured; El gran Juego de la oca), first produced in Madrid, Spain in 1993. The series was originally created by Jocelyn Hattab.

Boomdog’s unscripted development executive Alvaro Godoy will join head of scripted Leo Zimbron and others from the studio to walk buyers through the new programming.

FRAPA adds two format execs to board

FRAPA (the Format Recognition and Protection Association) has appointed two senior format executives to its general board: Enrique Guillen, EVP of commercial strategy and international development at Universal Studio Group, and Fuminori Nishibashi, international business development lead at TBS (Tokyo Broadcasting System).

The new appointments fill the roles previously occupied by Andrea Jackson, Ricardo Ehrsam and Vivian Yin. A further board member will be announced in the coming weeks.

Guillen is responsible for Universal Studio Group’s International Formats Group, which creates, sells and adapts all scripted and unscripted formats from NBCUniversal and Sky Studios. He took up the role in early 2020.

Nishibashi, meanwhile, heads international commercial development at TBS, one of Japan’s leading broadcasters and home to a slew of hit formats, including Ninja Warrior and Takeshi’s Castle.

A+E Networks shifts ad sales strategy, turns to Total Audience measurement

A+E Networks is shaking up its ad sales strategy ahead of its 2021 upfront presentation, scheduled for March 3, to focus on Total Audience measurement and the buying power of the “critically undervalued” 55+ viewer.

The network group representing A&E, Lifetime and History announced it would transact on a “Total Audience currency.”

A+E stated it will engage with partners during its upfront to outline new primary audience guarantees against adults 18+.

“We know TV works; we have the evidence to prove it. Now we need to evolve the ways in which we transact to align with current viewership and consumption patterns” Peter Olsen, president of ad sales for A+E Networks, said in a statement. “By recognizing and engaging with all audiences, brands can finally plan media more holistically — to leverage every audience across every platform and to tap into the receptivity and buying power of the critically undervalued 55+ viewer. With Total Audience, we’re upending traditional demos for bigger impact.”

The group will continue to use traditional audience measurement companies to grade its work and stated it’s open to including a secondary metric on every deal, which can be a narrower demographic audience or — through its Precision + Performance platform — an advanced audience metric or performance outcome.

 

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