People/Biz

NBCU ups Grace Wu to entertainment casting EVP; Tomii Crump to oversee unscripted

Veteran casting executive Grace Wu has been promoted to oversee scripted and unscripted casting across the NBCUniversal Television and Streaming Entertainment portfolio in the newly created role of EVP, casting, ...
February 1, 2021

Veteran casting executive Grace Wu has been promoted to oversee scripted and unscripted casting across the NBCUniversal Television and Streaming Entertainment portfolio in the newly created role of EVP, casting, entertainment content.

Tomii Crump (pictured left), meanwhile, will assume oversight of unscripted casting as SVP, head of unscripted casting and talent for entertainment content.

Wu (pictured right) will be responsible for overseeing casting and talent across NBCU’s Entertainment platforms, including NBC, Bravo, E!, Oxygen, Syfy, Universal Kids and USA, as well as SVOD via Peacock. She will report into entertainment content chairman Susan Rovner.

Crump’s role encompasses casting across the division’s unscripted footprint, including lifestyle and documentary programming, reality and talent competition programming, game show formats, specials, live events and syndication.

She will report to Wu alongside Los Angeles-based scripted casting leadership, SVPs Teri Dean and Brian Dorfman, and New York-based SVP Jennifer McNamara and director Trey Lawson.

Most recently, Wu was EVP of scripted casting for NBC Entertainment, a role she held since 2009. She joined NBC Casting in September 1999 as manager of casting, rising to SVP of casting in 2006.

Prior to her new expanded role, Crump served as SVP of talent and casting for NBC Entertainment’s Alternative and Reality group, formerly comprised of NBC Alternative, Universal Television Alternative Studio, and First-Run Syndication for shows including America’s Got TalentAmerica Ninja WarriorTitan Games and Who Do You Think You Are?

Crump previously served as primetime casting executive for the Disney ABC Television Group, covering scripted shows for both ABC Television Network and ABC Studios.

“There’s a reason Grace is one of the most respected casting executives in the industry; in addition to being a true champion for actors, Grace is a perpetual advocate of diversity on our screens, often encouraging showrunners and writers to think beyond how the role may have been conceived on the page,” Rovner said in a statement. “With this expansion of Grace’s purview, all of our shows will now have the opportunity to benefit from her expertise and creative spirit – and I have no doubt they will be the better for it.”

“Tomii is a leader in the world of unscripted casting who has been instrumental in identifying talent for some of the world’s biggest format hits,” said Wu. “I am thrilled to have her at the helm of our alternative casting department.”

Photo courtesy NBCUniversal Television and Streaming

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