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Asacha Media Group acquires majority stake in Wag Entertainment

Paris-based multinational content creator and producer Asacha Media Group (AMG) has acquired a majority stake in UK producer-distributor Wag Entertainment. The acquisition will see Wag Entertainment’s founder and CEO Martin Durkin ...
February 11, 2021

Paris-based multinational content creator and producer Asacha Media Group (AMG) has acquired a majority stake in UK producer-distributor Wag Entertainment.

The acquisition will see Wag Entertainment’s founder and CEO Martin Durkin stepping down at the end of 2021 following a transitional period. He will hand over the leadership reins to current COO Steven Green who will step up to become MD of the company.

Green will focus on growing Wag Entertainment’s cross-platform slate in the UK and U.S., while expanding the company’s output into AMG’s core European markets with factual entertainment, reality and documentary programming for TV networks and streaming platforms.

Wag Entertainment has produced science, crime, natural history and other content for the likes of Discovery Channel, Animal Planet, Science Channel, UKTV and The Weather Channel.

The company’s slate of returning shows includes the upcoming seventh season of What on Earth? for Science Channel; Weird Earth for The Weather Channel; season five of Combat Dealers for Quest; season three of Strange Evidence for Science Channel; and two seasons of War Factories for UKTV.

“We are thrilled to have WAG Entertainment join forces with Asacha Media Group’s dynamic business at such an exciting time for factual and unscripted content,” Durkin and Green said in a joint statement. “Our partnership and shared ambition will create significant opportunities for our business to expand into new markets, while further diversifying our output across genres and platforms.”

AMG was co-founded in 2020 by Gaspard de Chavagnac (picture right) and Marina Williams (pictured left), who lead the Group as co-CEOs, and Marc-Antoine d’Halluin, vice-chairman of the supervisory board.

“Our partnership with WAG Entertainment adds a key new dimension to Asacha’s business, which perfectly complements our existing operations in Italy and France,” de Chavagnac and Williams commented. “In addition to expanding our presence into the UK and U.S., this will enable us to offer an exciting new line-up of multi-genre content to our platform partners across Europe.”

The transaction was brokered by specialist media advisory firm GothamStreet, with deal support provided by NOR Capital.

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