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Extra: ITV Studios expands sales team with Lionsgate exec; sales for Beyond Rights

ITV Studios grows sales team with EMEA hire Former Lionsgate sales executive Gisela Asimus-Minnbergh has been named EVP for EMEA sales and distribution at ITV Studios. In her new role, Asimus-Minnbergh (pictured) will be ...
February 16, 2021

ITV Studios grows sales team with EMEA hire

Former Lionsgate sales executive Gisela Asimus-Minnbergh has been named EVP for EMEA sales and distribution at ITV Studios.

In her new role, Asimus-Minnbergh (pictured) will be responsible for leading ITV Studios’ EMEA sales teams in London and Paris, in addition to expanding the company’s portfolio of international copros across scripted and non-scripted content.

She will report into Ruth Berry, managing director of global distribution, when she boards ITV Studios this June.

Asimus-Minnbergh joins the company from Lionsgate where she most recently served as VP of international television and digital sales over a four-year period.

At Lionsgate, she oversaw sales of scripted series, feature films and unscripted programming to key markets including Germany, France, Nordics, Benelux and pan-EMEA broadcasters and platforms. Prior to this, the executive held various titles at Viking Cruises, GRB TV, Endemol España, Southern Star International and ITN.

As a result of Asimus-Minnbergh’s appointment, Greg Johnson, the company’s current EVP for EMEA and Americas sales and distribution, will repatriate back to the U.S. to lead the Americas sales team, partnering with the U.S. production businesses in ITV America (non-scripted) and ITV Studios America (scripted).

Beyond Rights cements engineering title sales 

Beyond Rights, the distribution arm of Beyond International, has closed several sales deals for a number of its long-running engineering series with broadcasters across the globe.

The London-based sales house has sent season two of the 12 x 60-minute Massive Engineering Mistakes (BriteSpark Films in collaboration with Beyond Rights) to Blue Ant Media in Canada (having also acquired season one), RTHK in Hong Kong, Discovery in Italy, and Canal Plus in France and French-speaking territories. BriteSpark and Beyond Rights have been commissioned by Science Channel in the U.S. to produce seasons three and four.

Season five of Like a Shot Entertainment’s Abandoned Engineering (12 x 60 minutes), meanwhile, has been acquired by Canada’s Blue Ant Media; Discovery in Spain, Italy, Benelux and MENA; and National Geographic Channel Europe, which has taken the series for Hungary, Poland and Romania.

Elsewhere, Extreme Ice Machines (8 x 60 minutes, Architect Films) and How Did They Build That? (8 x 60 minutes, Curve Media) have also been picked up by international buyers. Extreme Ice Machines has been acquired by Seven.One Entertainment Group in Germany, Discovery in Italy and Auto TV in Russia, while How Did They Build That? has been licensed by Canal Plus.

ZDF Enterprises, Spiegel, Primitive get Naked

ZDF Enterprises, the distribution arm of German pubcaster ZDF, has partnered with German prodco Spiegel TV and Canada’s Primitive Entertainment to coproduce a science series that explores our relationships with gender and how it impacts our lives.

Titled Naked, the 6 x 50-minute series (also available as a 90-minute special) is set to examine queries about how our biological sexes and assigned genders shape our lives, and will also explore various societies that have their own long-established traditions for more genders.

Naked will premiere on ZDF and ARTE in Europe, and will be made available across Canadian streamer Crave.

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