BBC Studios and ITV have tapped Reemah Sakaan – group director, ITV SVOD, and chief brand and creative officer, BritBox Global — as BritBox International’s CEO.
Sakaan (pictured), who takes up the role this April, will be charged with steering the rollout of the ad-free SVOD service — a 50/50 joint venture between the studio and UK broadcaster — in up to 25 countries worldwide.
As CEO, she will be responsible for driving creative success and building the BritBox brand outside the UK to maximize its future commercial potential and return.
The BritBox International management team including Moira Hogan, country manager for Australia, and Emily Powers, EVP and head of BritBox North America, will report to Sakaan.
In her current role, Sakaan was responsible for the launch of BritBox in the UK and leads the editorial and marketing activities for the SVOD internationally.
BritBox first launched in North America in March 2017, and surpassed 1.5 million subscribers in October 2020. In the UK, BritBox launched in November 2019, followed by Australia in November 2020.
Earlier this month it was announced that the service was set to launch in South America in the second half of 2021. The company is looking to broaden its global footprint across Europe, Asia, the Middle East, South America and Africa.
In other BBC news, BBC2 has ordered the six-part series Jay’s Workshop (w/t) from Ricochet, a Warner Bros. International Television Production UK company.
From the makers of The Repair Shop, each hour-long episode will see presenter Jay Blades and a gang of volunteers build furniture for deserving local people in a workshop set within the heart of a community.
Clare Mottershead is commissioning editor and the executive producers for Ricochet are Emma Walsh and Robi Dutta.