Pat Kiely, former managing director of Virgin Media Television, has launched the entertainment media venture BiggerStage to develop original content for the global market.
The Dublin-headquartered venture aims to showcase Ireland as a hub for international TV production.
It will represent talent in broadcasting and entertainment as well as offering a development program for emerging talent.
BiggerStage will additionally partner with industry stakeholders, including advertisers, to develop new ways to fund and scale the audio-visual sector as well as leveraging market benefits and incentives in Ireland.
Unscripted and factual entertainment specialist Sean O’Riordan takes the role of creative director, having previously worked in production and development positions at All3Media’s betty, Chalkboard TV and the BBC.
Funding and partnerships will be overseen by Jamie Macken, previously co-MD of Irish marcomms and advertising agency Core, and Jane Russell, founder of Outlaw Management.
Kiely serves as CEO.
The company is opening a UK office later this month and is currently in discussion with U.S. agencies to establish its presence in North America.
Kiely said in a statement: “Ireland can play a much bigger part in creating and producing world-class programming for the international market. Global demand for quality content has never been so high and BiggerStage will offer a unique approach, showcasing Ireland’s capabilities across TV production, format creation and talent development.
“As a country, we enjoy so many benefits that are hugely attractive to international program-makers. We also have an abundance of talent across the media industry that can fuel the demands of the major networks and streamers for whom popular content remains king.”