Magic Johnson’s AspireTV has struck a deal with Los Angeles-based entertainment company Kin to bring three new series to the network this year.
The first series to premiere as part of the deal, Just Angela, will offer an intimate look into the day-to-day life of entrepreneur, philanthropist and founder/CEO of Simmons Beauty, Angela Simmons (pictured) — daughter of rapper, DJ and producer Rev. Run and niece of Russell Simmons.
A recurring segment of the show, which premieres March 30 at 9 p.m. ET/PT, will spotlight up and coming Black-owned businesses featured on the aspireMKTPLC online directory.
AspireTV and Kin are in development on a second program, with a third to be announced later this year.
The deal follows the January debut of Kin’s Side by Side, starring twin sisters Malika and Khadijah Haqq, on the network.
Kin’s other credits include All Things Adrienne starring Adrienne Bailon Houghton and Heart of the Batter with Jordin Sparks.
Michael Wayne, CEO of Kin, said in a statement: “AspireTV is a perfect home for Kin’s programming. The network resonates with a diverse audience of millennials who truly appreciate shows like Just Angela and Side by Side. Our goal at Kin is to create successful unscripted entertainment franchises with multi-platform distribution. Through our partnership with AspireTV, our shows and talent can reach audiences no matter where they are watching.”
Magic Johnson Enterprises launched AspireTV in 2012. In addition to scripted content, the network features reality and documentary programming centered around Black culture and urban lifestyle.