Harrison (pictured right), who takes up the role immediately, will be joined by Cooke (left) in April, creating a new leadership structure for the company, part of All3Media-owned Objective Media Group.
Before Crackit, Cooke spent two years at Studio Ramsay as head of popular factual, creating and executive producing Channel 4′s Born Famous, co-creating C4′s The Fantastical Factory of Curious Craft and developing ITV’s The Savoy and the Gordon, Gino and Fred: Roadtrip series.
Prior to Studio Ramsay, she was a commissioner at C4 and UKTV, overseeing major brands as well as commissioning originals.
Harrison, meanwhile, joined Betty in 2014, becoming head of factual and formats in 2019.
In that role, he developed and oversaw the outfit’s programming across a range of popular factual and factual entertainment genres, including Bear’s Mission with… and Bear Grylls: Mission Survive for ITV; Wheeler Dealers Dream Car, Ed Stafford: Left for Dead for Discovery; and Ben and James vs the Arabian Desert for BBC2.
Prior to joining Betty, Harrison ran his own production company.
Betty’s current productions include Wheeler Dealers and Wheeler Dealers: Dream Car for Discovery; Joey Essex: Grief and Me for BBC3; For the Love of Kitchens, co-produced with OMG America for Magnolia Network; and the recently announced Jimmy Doherty-fronted series Builds on Wheels for discovery+.
Former chief creative officer Alex Menzies left Betty in November “after making a considerable contribution to the business in both the UK and America,” Betty stated in a release.