Unscripted

Netflix orders two docusoaps from “Selling Sunset”, “Bling Empire” creators

Netflix is doubling down on docusoaps with two new series from the production teams behind Selling Sunset and Bling Empire. Adam DiVello and his Done and Done Productions (Selling Sunset) have secured ...
March 10, 2021

Netflix is doubling down on docusoaps with two new series from the production teams behind Selling Sunset and Bling Empire.

Adam DiVello and his Done and Done Productions (Selling Sunset) have secured the greenlight for an as-yet-untitled series about Allure Realty in Florida.

The series follows the firm’s all-Black, all-female real estate team, led by owner and military vet Sharelle Rosado, as they look to grow the brokerage and dominate the Suncoast.

Also, from Bling Empire producers Jeff Jenkins Productions and 3BMG, Netflix has slated My Unorthodox Life.

This series centers around the personal and professional life of fashion mogul Julia Haart — former member of an ultra-Orthodox Jewish community turned CEO of Elite World Group.

My Unorthodox Life will see Haart on a mission to revolutionize the talent industry and help her four children reconcile their Orthodox upbringings with the modern world.

The series, expected to premiere in late 2021, is executive produced by Jeff Jenkins, Ross Weintraub, Reinout Oerlemans and Haart, with Lenid Rolov as showrunner.

In a blog post published today (March 10), Brandon Riegg, VP of unscripted and documentary series, also announced the streamer had renewed Selling Sunset (pictured) for two seasons and Bling Empire for a second season.

“In my eyes, unscripted TV is one of the most broad and diverse categories of entertainment. There are competition shows to be named the best singer… or the worst baker. There are dating shows to find the one (or $100,000). There are home design shows to spark inspiration (and even joy!). And there are programs that follow real people going about their real lives, among many others,” Riegg stated.

“That last style is called a ‘docusoap.’ These shows follow a person or group of people (like family, friends, or coworkers) going about their real, everyday lives. They can offer a fun, light-hearted escape, or inspire a juicy, heated debate. They can provide a glimpse into a world different from our own, or even show a new side of our own circles. (And yes, they’re usually filled with more feuds, tears and tense dinner parties than our regular lives.) Whether you love these shows outright or just love a guilty pleasure, we’re thrilled that Netflix members have embraced our docusoaps.”

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