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Alchimie enters U.S. market by acquiring TV4 Entertainment themed channels

Paris-headquartered “channel factory” Alchimie has made a move into the U.S. OTT market by acquiring the publishing assets of American streaming channel outfit TV4 Entertainment. The deal has the French online ...
March 11, 2021

Paris-headquartered “channel factory” Alchimie has made a move into the U.S. OTT market by acquiring the publishing assets of American streaming channel outfit TV4 Entertainment.

The deal has the French online channel platform taking nine thematic factual channels from TV4, including Motorland, doc channel DocCom TV, boating channel Nautical Mile, hunting and fishing channel Gone TV, and home and garden channel Inside Outside. The pact involves thousands of hours of content, with the channel base already boasting 15,000 subscribers and representing sales of nearly US$1 million, according to Alchimie.

TV4 Entertainment OTT channels — numbering more than 30 — have established co-publishing agreements with such content companies as All3Media and Flame, while Alchimie’s catalog of more than 60,000 hours of content hails from more than 300 partners, including Arte, France TV Distribution, Zed and ZDF Enterprises, among others.

Financial terms of the deal were undisclosed.

“We are thrilled to welcome an experienced and close-knit team that will help us to establish a strong footprint in the U.S. market,” said Nicolas d’Hueppe, founder and CEO of Alchimie, in a statement. “Acquiring the U.S. publishing assets of TV4Entertainment is a transformative operation that allows us to save a significant amount of time in terms of development and provides us with the ability to directly capitalize on high-quality assets validated on the U.S. market. Moreover, we plan to rapidly leverage the in-depth connections of TV4Entertainment’s partnerships in the US streaming ecosystem, in particular its tier-one agreements in both co-publishing and distribution.”

“The U.S. market is one of the most dynamic OTT markets in the world, as shown by the various operations and recent IPO on this segment,” added Jon Cody, founder of TV4 Entertainment. “I am confident in Alchimie’s ability to rapidly perform on the market thanks to our channel portfolio’s potential and its complementarity with their assets, as well as their in-depth knowledge of the industry.’

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