WarnerMedia’s HBO Max is buying the hype around streetwear culture — literally.
The streaming service has greenlit The Hype, a streetwear competition series from Queer Eye and Legendary producer Scout Productions. The eight-episode series sees Speedy Morman host the competition, which pits 10 fashion visionaries against each other in a battle of entrepreneurial savvy and fashion flair.
Grammy-nominated recording artist and designer Offset; creative director and founder of Bephies Beauty Supply, Beth Birkett; and Emmy-nominated costume designer and stylist Marni Senofonte serve as judges/co-signers for the series. Offset also serves as a producer.
Scout’s David Collins, Rob Eric and Michael Williams developed the series with Rachelle Mendez (Undercover Boss, Leah Remini: Scientology & the Aftermath). Collins, Eric and Williams will also executive produce with Mendez, Jay Brown and Tyran “Ty Ty” Smith. Rikki Hughes (The Fresh Prince of Bel Air Reunion Special) will showrun and executive produce.
“We see the ubiquitous influence of streetwear culture all around us — from high fashion and popular culture, to a form of individual self-expression and identity,” said Sarah Aubrey, head of original content, HBO Max, in a statement. “We are excited to embark on this journey to find the next great streetwear designer with our partners at Scout, Jay Brown and Ty Ty Smith.”
“We understand the importance of providing a platform to allow others to tell their stories. We are thrilled to have another opportunity to partner with HBO Max and showcase this unique part of the fashion world via The Hype,” added Rob Eric, executive producer and Scout’s CCO. “Along with Ty Ty and Jay, we’ll step beyond traditional fashion trends and bring viewers into the nuanced world of style and self-expression that is also a full-time business.”