Fuse Media has kicked off its Upfront presentation with a slew of announcements including a new streaming division, two new streaming brands and four new unscripted series.
The company’s streaming division will bring together the brand’s existing digital distribution, social media and OTT properties, and Fuse.tv — with all of its streaming initiatives led by CEO Miguel “Mike” Roggero and head of digital Patrick Courtney.
Fuse Media is also launching two free ad-supported streaming television (FAST) brands this month, Fuse Backstage and Fuse Sweat, with plans for additional brands to be added to its streaming portfolio later in the year.
Content for Fuse Backstage will include both superstars and emerging talent for a collection of music bios, performances, interviews, news, docs, reality shows, films and specials. Following a soft roll out, the linear channel officially launches March 24. Content for Fuse Sweat, also launching this month, will feature fitness series.
The company has also greenlit several new originals series including; Sex Sells, an eight-part series about the mainstream sex industry including apps and artists; an eight-part untitled disruptor art show that identifies the artists who have rejected traditional paths in Los Angeles; the eight-part Like a Girl, an interview and competition series about gender equality in sports; and Shine True (pictured), an eight-part series that tracks the journeys of trans and non-binary young adults as they head towards a big life event.
Additional titles in development from the Fuse Content Studio include Brother Nature Saves the World (w/t), which will see a host and two friends — one celebrity and one expert — discuss wildlife preservation and climate change; Borrowed Nation (w/t), which examines the influences of other countries and cultures in America; close-ended social experiment series Pay It Forward (w/t); hybrid mentorship-internship experience The Mentorship (w/t); travel series The Passport (w/t); and You Can’t Stop Us (w/t), an intimate self-shot docuseries following Gen Z and millennial trailblazers.
Fuse Media’s SVP of content Marc Leonard said in a statement: “Entertainment has a unique opportunity to empower us, which is why Fuse focuses on telling stories that showcase creative self-expression, passionate entrepreneurs, and young leaders who are inspiring change. We’re celebrating our Blended America through these stories, and are excited to be extending our reach to new platforms, making meaningful connections with our audience through a slate of authentic and inclusive original content.”
A Latino-led management group headed by Fuse Media Roggero acquired a majority stake in the cross-platform entertainment brand in November. The English-language brand serves Latino, multicultural millennial and Gen Z audiences.