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Discovery+, All3Media Intl set deal for more than 250 hours of content

Discovery+ has ramped up its unscripted content with more than 250 hours of premium content from All3Media International, including programming from All3Media prodcos Studio Lambert and Optomen among others, as ...
March 24, 2021

Discovery+ has ramped up its unscripted content with more than 250 hours of premium content from All3Media International, including programming from All3Media prodcos Studio Lambert and Optomen among others, as well as the distributor’s Gordon Ramsay portfolio.

Titles coming to the streamer via the deal, which spans four continents, include Race Across the World and Naked Attraction, both hailing from Studio Lambert, as well as The Undateables from Betty.

Both seasons (15 x 60 minutes in total) of BAFTA-winning series Race Across the World have been picked up in the deal, with SVOD rights signed for North America, India, Italy and Spain. Both seasons are now streaming on Discovery+.

All four seasons (40 x 60 minutes in total) of dating series Naked Attraction, will stream on Discovery+ later this year in North America, and are currently available across multiple international markets, including Norway, Sweden, Finland, Italy, Poland and the Netherlands, with additional territories to come. Original, local versions of the format also premiered in Italy and Finland, with another set to launch in Norway on Discovery+. SVOD rights to 11 series – a total of 45 episodes – of The Undateables have been signed for North America, launching later in 2021 on Discovery+.

The mega-deal also covers North American SVOD rights to 100+ hours of content from All3Media International’s Gordon Ramsay portfolio. Culinary Genius (UK), The F Word (UK), Kitchen Nightmares, and Gordon Ramsay’s Great Escape are included in the package as well as three documentaries: Gordon Ramsay Behind Bars, Gordon Ramsay: Shark Bait and Gordon Ramsay On Cocaine.

Also part of the deal are Story Films’ Generation Porn (3 x 60 minutes), Maverick Television’s The Elephant Hospital (2 x 60 minutes) and North One’s Ski A&E (10 x 60 minutes), plus 60-minute specials Extreme Everest (Parable) and The Parachute Murder Plot (Optomen).

“Discovery is uniquely positioned to mobilize international streaming growth and provide a global platform for All3′s beloved series, which pair perfectly with our massive library of local-language originals,” said Lisa Holme, group SVP of content and commercial strategy, Discovery, Inc. “We know our fans will love these projects and we’re thrilled to continue to grow our business with All3.”

In 2014, Discovery Communications and Virgin Media-owned Liberty Global bought All3Media from its owner, private equity group Permira, through a joint 50-50 venture.

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