UK-headquartered, Comcast-owned satcaster Sky has upped Jamie Morris from director of program strategy to director of programs for the UK and Ireland.
The move effectively makes Morris (pictured) the deputy to managing director of content for UK and Ireland, Zai Bennett. In his new role he will assume responsibility for commissioning and acquiring content alongside Bennett and the genre directors at Sky.
The promotion reflects an increase in commissioning across Sky’s channels, which the company says stands at a 50% increase of commissioned content this year, and set to grow further. Morris led on the establishment of Sky’s factual channels and commissioning for them prior to the appointment of director of factual, Poppy Dixon, last year. Morris will retain responsibility for scheduling and overall program strategy across the Sky portfolio of channels in the region.
In an internal note to staff, Bennett said: “Jamie and his team perform a pivotal role in designing and managing the individual content brands and his insight in to what we need across the services for our customers is key to our success. We aren’t changing any of our commissioning processes or routines, but this change will mean that we can make sure programming decisions continue to be made quickly and effectively across all genres.”