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Extra: NBC, ATTN team for “Roll Up Your Sleeves” vaccine special; “Summer of Soul” sets release date

NBC to air Roll Up Your Sleeves vaccine awareness special In a continued quest to get Americans vaccinated against COVID-19, U.S. broadcaster NBC will air the television special Roll Up Your ...
April 5, 2021

NBC to air Roll Up Your Sleeves vaccine awareness special

In a continued quest to get Americans vaccinated against COVID-19, U.S. broadcaster NBC will air the television special Roll Up Your Sleeves on April 18. Presented by Walgreens and created by ATTN:, the hour-long special’s goal is to raise awareness and urge the American public to get a vaccine in order to finally end the pandemic.

Former First Lady Michelle Obama, alongside Lin-Manuel Miranda and other high profile figures, will make appearances.

In one segment of the special, Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases and chief medical adviser to the President, will be interviewed by Matthew McConaughey, where, according to the team behind the special, the doctor will separate fact from fiction about the vaccines.

Developed in partnership with Civic Nation and leading health care professionals, Roll Up Your Sleeves is produced by ATTN:, Civic Nation and Deviants Media. It is executive produced by Tom Werner, Valerie Jarrett, Matthew Segal, Jarrett Moreno, Taye Shuayb, Jessie Surovell, Mike Vainisi, Audrey Morrissey, Ivan Dudynsky and Chad Hines.

Summer of Soul gets air date

Ahmir “Questlove” Thompson’s debut feature doc Summer of Soul (… Or, when the Revolution Could Not Be Televised) , in partnership with Disney’s new BIPOC Creator Initiative, will be released theatrically via Searchlight Pictures and stream exclusively on Hulu in the U.S. on July 2.

The film tells the untold story of the Harlem Cultural Festival that ran for six weeks in the summer of 1969, a mere 100 miles south of Woodstock. The acclaimed film won both the grand jury prize and audience award at the 2021 Sundance Film Festival.

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