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Amazon Studios doubles down on Serena Williams with first-look deal

Amazon Studios has signed a first-look TV deal with 23-time Grand Slam tennis champion Serena Williams. First up: an untitled docuseries from Plum Pictures, Goalhanger Films and Amazon Studios following the ...
April 14, 2021

Amazon Studios has signed a first-look TV deal with 23-time Grand Slam tennis champion Serena Williams.

First up: an untitled docuseries from Plum Pictures, Goalhanger Films and Amazon Studios following the personal and professional lives of Williams, 39, that is currently in production and will launch exclusively on Amazon Prime Video.

Aside from the being the subject, Williams (pictured) also serves as executive producer for the docuseries along with Patrick Mouratoglou, Stuart Cabb and Tony Pastor.

Williams, a cultural icon, will also collaborate with Amazon Studios to create exclusive scripted and unscripted television projects for the streaming platform.

“I’m very excited to be partnering with Amazon Studios – they are developing some of the most inspiring and important content for a global audience,” said Williams in a statement. “I have a lot of stories I’m eager to tell, including a continuation of my own, and I look forward to sharing those with the world.”

Jennifer Salke, head of Amazon Studios, welcomed the deal.

“Serena has transformed her sport and become one of the most inspiring athletes, entrepreneurs and women of her generation, admired not only for her unmatched prowess on the court but for her dedication to advocacy as well,” she said in a statement. “We’re incredibly excited to share her journey in this new series, and to work with her to create new original content for our Prime Video customers worldwide.”

Arguably the greatest athlete and tennis player of the Open Era with earnings of  US$94.2 million as the most prized WTA player of all time, Williams has won titles in all four grand slam tournaments, 73 singles and 23 doubles championships, and Olympic Gold at the 2000 (doubles), 2008 (doubles), and 2012 (singles and doubles) competitions. She has been ranked #1 for 319 weeks during her illustrious career.

As a respected entrepreneur off the court, Williams runs successful fashion, business and entertainment enterprises with the S by Serena clothing line and Serena Ventures seed investment firm.

Williams is also committed to philanthropy, including the Yetunde Price Resource Center that honours the life and memory of her oldest sister, by ensuring those affected by trauma have the necessary resources to persevere.

In related news, Amazon Prime Video has announced an overall deal with French professional soccer player Paul Pogba, who has over 43 million followers on social media.

The Pogmentary  French Amazon original docuseries will offer unprecedented access to the Manchester United midfielder’s life.

Launching exclusively on Prime Video worldwide in 2022, this intimate look at Pogba’s life, passions and origins will be produced by The Mediawan Group’s Black Dynamite.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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