People/Biz

DIGA ups Patrick Smith to VP, alternative and creative producer

Patrick Smith has been promoted to VP, alternative and creative producer at DIGA Studios, part of Allyance Media Group. Smith joined the company in February 2018, since creating and developing DIGA’s ...
April 14, 2021

Patrick Smith has been promoted to VP, alternative and creative producer at DIGA Studios, part of Allyance Media Group.

Smith joined the company in February 2018, since creating and developing DIGA’s podcast division, DIGA Sounds, and orchestrating its partnership with Heavy Metal Magazine.

Most recently, he served as showrunner for the 26-episode Instagram series Breaking Ground with Dylan & Barbara, with Dylan Sprouse and Barbara Palvin.

Prior to DIGA, he was a development executive with Complex, where he oversaw development of premium and scripted longform, short-form and branded content, including Complex’s first longform series Complex Con(versations).

Before that, he was director of creative development at Rolling Stone, leading daily video and brand content development, including campaigns for Harley Davidson, HBO, Dannon and Dodge.

He also co-created and produced Rolling Stone’s first ever podcast, Music Now.

“Patrick’s eclectic taste, strong talent relationships and eye for great creative opportunities across all mediums make him uniquely suited to bringing in exciting IP via alternative origins, such as our comic book series Suneater, from Dylan Sprouse, which is also being developed for animation,” Tony DiSanto, CEO of DIGA and Allyance Media Group, said in a statement

“I’ve thoroughly enjoyed contributing to the explosive growth of DIGA Studios, particularly when it comes to innovative ways to generate exciting new IP,” said Smith. “Creating DIGA Sounds, our podcast division, which houses unique originals like Badass Jews and Wonderwerk, and nurturing creative relationships with people like Sasha Jenkins, Dylan Sprouse and Barbara Palvin have provided for incredible new opportunities. Forging partnerships with such entities as Heavy Metal Magazine, which is proving a wealth of source material for every division of DIGA, has been really rewarding.”

The studio’s productions include Big Trick Energy (TruTV),  Million Dollar Beach House (Netflix) and Hot Ones: The Game Show (TruTV), to name a few.

DIGA most recently announced a restructuring of its unscripted and production teams with EVP and head of unscripted Nick Rigg signing a multi-year deal with the studio.

The company additionally promoted development executives Maria Skillman and Haruka Wakimoto to director of unscripted development and manager of unscripted development, respectively, while production SVP Andrew Portnoy moves to EVP of production.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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