UK-based Fugitive is rebranding to Arrested Industries and upping Merrily Ross (pictured left) to CEO of unscripted.
Ross, who joined the company in 2019, will operate out of the existing London base. She previously served as EVP of non-scripted content.
Kimble said in a statement: “While I was flying solo when I established Fugitive, I always had ambitions to develop the business rapidly — and these ambitions were turbo-charged when Merrily joined me as a partner. We now start the next phase in our story as a revitalised Arrested Industries, with focused scripted and unscripted divisions, healthy development slates in each, a growing catalogue of completed shows for distribution, an international sales team in place and new partnership ventures.”
Kimble said the rebrand and the move to LA is “no coincidence.”
“It now feels right to embed ourselves with the creative community in the US so that we can do the very best for our clients and collaborators on both sides of the pond. The pandemic has shown, of course, that we can all work anywhere. However, I believe it will be to Arrested Industries’ benefit if we are able to operate in the same time zone, can readily take meetings face-to-face, and be closer to the main hubs of major studios and global streamers as their strategies evolve.”