HBO and HBO Max added 2.7 million new subscribers domestically in Q1 this year, increasing the total to 44 million.
Globally, the brands total 64 million subscribers, parent company AT&T reported in its fiscal update Thursday (April 22).
This follows a Q4 report last year where subscribers increased, even as year-end revenues dipped.
WarnerMedia’s total revenue increased overall by 9.8% compared to the year-ago quarter, along with a 2.7% rise in revenue across AT&T as a whole. Consolidated revenue for the telco giant totaled US$43.9 billion in Q1.
John Stankey (pictured), AT&T CEO, attributed the rise in WarnerMedia revenue to more subscribers, and increased advertising and content revenues. He also said it reflected a partial ongoing recovery from the impact of COVID-19 last year.
For instance, advertising revenues saw an increase for WarnerMedia compared to the previous year, thanks to the return of March Madness, the NCAA Division I Men’s Basketball Championship Tournament. The annual tournament had been cancelled last spring due to the pandemic.
A $3.8 billion increase in subscription revenues in Q1 for WarnerMedia reflected growth in direct-to-consumer domestic HBO and HBO Max subscribers, as well as the acquisition last May of the remaining interest in the HBO Latin Group, the report said.
Continued declines in revenue from domestic video, business wireline and Latin America was still seen by AT&T this quarter. But they were offset by higher mobility revenues, according to their report. Consolidated revenues were also affected by the fourth-quarter sale last year of previously held-for-sale wireless and wireline operations in Puerto Rico and the U.S. Virgin Islands, the report added.
For the rest of 2021, AT&T’s outlook expects consolidated revenue to grow in the 1% range.
In other news, HBO Max has given a six-part series order to the Max Original docuseries Take Out from Part2 Pictures.
The series follows award-winning journalist Lisa Ling as she takes viewers behind the counter and into the lives of the people and families who run some of America’s over 45,000 Asian restaurants.
Ling serves as EP alongside David Shadrack Smith. Part2 Pictures is currently producing the eighth season of This is Life with Lisa Ling.