A new unscripted series following the Hype House social media collective in Los Angeles has found a home at Netflix.
The series, to be produced by Wheelhouse Entertainment, will offer a glimpse inside a Spanish-style Mansion that has turned into a haven for social media influencers and content creators. Inside, internet celebrities like Chase Hudson, Thomas Petrou and Nikita Dragun collaborate on daily content for their social media pages.
Hype House residents like Kouvr Annon, Sienna Mae Gomez, Larri Merritt, Alex Warren and Jack Wright will also be featured.
The series is part of a larger overall content and brand-focused alliance between Brent Montgomery’s Wheelhouse and Hype House after the companies’ signed an exclusive content partnership last year.
Executive producers on the new series include Eric Wattenberg, Deanna Markoff, Will Nothacker, Luke Neslage and Kit Gordon.
“Wheelhouse was launched as a one-stop shop for talent and creators looking to leverage their own brands through content,” Wattenberg said in a statement Thursday (April 22). “It’s incredibly gratifying to partner with Netflix on this show and elevate the next generation of stars and entrepreneurs.”
Netflix also announced this week it’s in production on a documentary series about NASCAR Cup Series driver Bubba Wallace.
Taking place during the 2021 NASCAR season, the series follows Wallace, the only Black driver at the top level of the sport, as he competes for the newly formed 23XI Racing team. The series will offer a glimpse into Wallace’s life and career, his new team owned by NBA legend Michael Jordan and NASCAR star Denny Hamlin, and overall efforts to improve inclusion and equality in auto racing.
The series is being produced by 300 Studios and Boardwalk Pictures, with Erik Parker serving as director and executive producer.
Other executive producers on the project include Kevin Liles, Nolan Baynes and Kelly G. Griffin from 300 Studios, Andrew Fried, Dane Lillegard, Jordan Wynn and Sarina Roma from Boardwalk Pictures, Matt Summers, Tim Clark and Tally Hair from NASCAR, and Rob Ford.