Docs

Sky acquires Paul Kemp’s “Nike’s Big Bet” ahead of Hot Docs premiere

UK broadcaster Sky has picked up Paul Kemp’s Nike’s Big Bet: Alberto Salazar and the Fine Line of Sport ahead of its North American premiere at Hot Docs this Thursday ...
April 26, 2021

UK broadcaster Sky has picked up Paul Kemp’s Nike’s Big Bet: Alberto Salazar and the Fine Line of Sport ahead of its North American premiere at Hot Docs this Thursday (April 29).

Distributor Abacus Media Rights, part of Amcomri Media Group, also sold the film (pictured) to DR (Denmark), Channel Hot8 (Israel), Watcha (South Korea), Canal+ (Poland), and Nordic Entertainment Group (Finland, Norway, Sweden, Iceland and the Baltics).

Canadian pubcaster CBC and ZDF/Arte (Germany/France) came on board as early partners through deals brokered with the film’s producers.

Produced by Paul Kemp Productions and Cream Films, part of Toronto-based Cream Productions, in partnership with the Globe and Mail, the 84-minute investigative documentary tells the story of American track coach Alberto Salazar and Nike’s Oregon Project, established in 2001.

Coaching legend Salazar was put in charge of the program to develop elite runners and given free reign to employ his unorthodox tactics. In 2019, despite never failing a drug test and his athletes never testing positive, he received a four-year doping ban from all coaching activities and the project immediately collapsed.

The film is produced by Cream Films’¬†Corey Russell (The Go-Go’s, Killing Patient Zero) and Kemp (Transformer, Village of the Missing and The Rise of Jordan Peterson). Executive producers are Jonathan Ford¬†and David Walmsley.

Nike’s Big Bet, screening as part of Hot Docs’ Special Presentations section, is also available as a 60-minute version.

Photo courtesy Hot Docs

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