London-based studio and production company Gramafilm has named Eddie Evelyn-Hall as its creative director of development and hired two others as it expands into entertainment and factual entertainment programming.
Laura Amure and Jamie Cowell, who have worked with Evelyn-Hall (pictured) for the past eight years at BBC Studios, Monkey Kingdom and Simon Cowell‘s Syco Entertainment, will report to him as development executives.
Gramafilm co-founder and director James Morton-Haworth said he’s “very happy” to have the trio on board.
“Eddie, Laura and Jamie are such an incredible addition to our team at Gramafilm,” he noted. ” They each have an amazing track record in the industry, working across TV, film, and music, and they will be invaluable to the growth of Gramafilm as we combine our passion for branded storytelling with new entertainment formats.”
Established in 2008 to create branded content and campaigns for audiences at scale through a combination of storytelling and technology, Gramafilm has worked with such brands as Red Bull, YouTube, Amazon, Google and LG.
Currently building its entertainment, factual entertainment, documentary series and features to encompass formats for the global market, Evelyn-Hall’s mandate is to combine the worlds of TV and brands as he leads Gramafilm’s expansion, reporting directly to company owner Morton-Haworth.
The trio have worked together on the new big format BBC Three dating show I Like The Way You Move; the ITV2 comedy quiz show Don’t Hate The Playaz; the multi-media-format and music-base TV show La Banda (The Band); The X-Factor and Britain’s Got Talent.
Evelyn-Hall, Amure and Cowell have also collaborated on a number of specials, including BBC One’s A Royal Team Talk: Tackling Mental Health.
Besides the noted expansion, Gramafilm is currently in production on an unspecified feature-length documentary.